I'm a freelance digital product designer with over 10 years experience designing within in-house teams and agencies
Originally from Sydney, now working and living in London
Largely experienced in eCommerce - usually working on large scale end-to-end projects. Such as lead designer for re-platforming Timberland's EU site and Evan Cycles. Lead Designer for The Modist ( all on Demandware (now Salesforce Commerce Cloud).
I was the lead UX/UI designer for The White Company as they reviewed their customer roadmap. I was brought in to help redesign their primary user journey from product pages through to checkout.
A little different from my eCommerce experience, I was also an Art Director and Senior Designer for Hodes (now Symphony Talent) - an agency specialising in employer branding. During my time there I worked in a creative team to design and art direct the careers site for Abcam - a Cambridge based, global Biotech company specialising in Antibody Research. We helped them win careers site of the year!
I started studying BTech in Biotechnology at Uni - but my heart wasn't in Biochemistry, so I swapped to a BSc in Biology (Microbiology major) to spare up some credits for French and Photography
Had a stint working in a record shop, dressed up as Sonic the Hedgehog and a writer for a tech magazine
I have a deep fascination with human behaviour and technology. And I ❤️design - especially architecture, fashion and industrial product design
A mentor for Ladies, wine & Design - London and jury member for D&AD New Blood Awards for 2020
A mentor for Ladies, wine & Design - London and jury member for D&AD New Blood Awards for 2020
In my spare time you find me as a potter & technician at Crown Works Pottery
Current Stack:
Design, wireframing & journey mapping: Sketch & Figma, Adobe CS (if need be)
Prototyping: Figma, Invision & Principle
Workflow: Jira, Trello, Confluence, Dropbox paper, Zeplin, Abstract, Slack & Google suite
Other apps: Coremedia CMS